Heidi Hackemer is the founder of Wolf & Wilhelmine, a brand strategy company that helps CEOs find what their brands are, and what their place is in the world. She believes in the importance of having a clear mission that you care about to be able to attract talent and clients. Before W&W, Heidi had a high-powered corporate job, which wasn’t making her happy. So she decided to drive across the US in a truck. In this episode, Heidi shares her career journey, her take on personal brand (and it’s not what you think), the impact her travels have had on her, being an introvert, and more.